So as some of us are home in our PJs finishing some web design edits to creedinteractive.com, I was wondering how I got sick in the first place.   How does a virus replicate?  It goes person to person through a crazy chain.  This virus probably started in Saint Paul and made it on over to Minneapolis and then back again, impacting everyone it touched.  In my opinion, when we design and develop web sites of the same nature, we can impact a whole community.  The only difference with viral web design is that the communities are virtual (and hopefully you are impacting people positively?  So what creates an effective viral web marketing campaign?    Obviously web design has something to do with it.  There are certainly intangibles.  Really, I think that it has to do with tapping a community on an emotional level of some sort that makes them want to share this bit of information or web design or web application with their friends and neighbors.  If only we could do that EVERY time, this job would be much easier.